Are you starting a business but don’t know where to start? You already have your products but you haven’t decided on how to endorse them for the market. Most entrepreneurs opt to having a physical store and end up renting for space, paying for help and other utilities. For a starting business like you, you want to be assured of a return of business. So the other option would be perfect for small and starting business like yours.
These days, you don’t have to have an actual store to display your products to your consumers. With the dawn of Facebook and other social networking websites, you can already have an online store and sell your products online. This saves a lot on the capital for rent and other utilities since you could work at home! On top of that, using Facebook to promote your products is free, so you can focus to giving it out quality products for your consumers. The only challenge you face in using the internet is yourself, you cannot be lax or waiting for the customers to come in, you have to work for them. But on the internet, you don’t have to bark outside calling people to come in.
Starting a page on Facebook is easy, you can add a page using your personal Facebook page so you could switch back and forth on both accounts with ease. Once set up, just fill in necessary details and you can already publish that page.
The challenge lies on getting it to the right audience. To initially kick start it, you can like your own page and share it to your friends, but getting more likes on Facebook requires a lot of hard work and perseverance. Making a banner or a little hover link on all of your websites to your page really helps a lot, not just with the traffic, but also with the branding. Being a technopreneur uses the online community to create a trend, by using your product and create a network effect that increases the reach and scope of the content and information you want to share. To be able to get a command of trust and confidence from your market, getting more Facebook likes on your page is key. It’s the law of supply and demand, once a product sells a lot, having many good reviews, more and more people tend to get that product as well. But if there is no activity, consumers would think twice getting it. Furthermore, to compensate the physical inspection and judgment of your customers, having a lot of activity on your page reassures them that your products are worth buying.
It is important to note though that we should not depend on traffic by itself, since it may generate a lot of traffic on any given day then drastically decrease on another. What is important is creating an active community of users who on a regular basis directs consumers in. It is creating a trend. So we have to watch out what kind of trends are in and go with the flow. Get started and get Facebook likes for your business!